CX is the new IT imperative. Here’s how IT leaders can staff up, get agile, and spearhead
tech initiatives that deliver experiences that win over customers.

The pandemic has seen organizations doubling down on true transformation. Here’s how

By Mary K. Pratt
Contributing Writer, CIO | 24 AUGUST 2021 17:00 SGT
8 tips for improving customer experience
The vast majority of CIOs are seeing investments in customer experience hold steady or
rise, testament to the importance of CX today.
Consider the figures from Adobe’s CIO Perspectives Survey 2021: 33% of respondents
say investments are up while only 8% are seeing cuts; the rest are level-funded. In the
US, an even higher percentage of CIOs are seeing a bump in funds for CX, with 40% of
them getting bigger budgets for that work.

Source:
Article title
8 tips for improving customer experience
URL
https://www.cio.com/article/3630090/8-tips-for-improving-customer-experience.html
Website title
CIO
Date accessed
September 29, 2021
Date published
August 24, 2021